The concentrated juice market is slowing down, and NFC juice industry is developing rapidly
China's beverage industry has nearly one trillion yuan of consumption, and the demographic dividend determines that the high-end fruit juice brand market also has a market size of nearly 10 billion yuan. According to the data, China's NFC juice consumption only accounts for 2% of the 100% fruit juice consumption structure, while in the US consumption structure, NFC juice consumption accounts for 60%. The positioning of NFC juice in China is to create NFC juice drinks for high-end people to provide daily fruit and vegetable nutrition for consumers. NFC refers to the fresh fruit juice pressed out after cleaning, and then directly filled, packaged and sold after being sterilized by precision equipment. The latest high-end sterilization technology is: ultra-high pressure sterilization, to avoid the nutritional loss caused by thermal sterilization.
NFC is the abbreviation of "not from concentrate" in English, which is called "non concentrated reducing juice" in Chinese. It is a kind of juice that is pressed out of fresh fruit after cleaning, and can be directly canned after instant sterilization (without concentration and recovery), which completely retains the original fresh flavor of the fruit. NFC juice can be divided into cold filling and hot filling. Cold filling is more conducive to the preservation of nutrients and taste of the original juice, while hot filling is more conducive to the preservation of fruit juice timeliness. Nowadays, most of the pure fresh fruit juice on the market is actually just the general concentrated and reduced juice, which is to reduce the concentrated juice into drinkable juice by mixing water, sugar and preservatives. Due to the complex processing of concentration and reduction, its freshness and taste can not be compared with NFC products.
How to distinguish NFC juice? Look at the bottle logo:
NFC products are clearly marked with NFC storage mode and storage period
FC products are different from NFC labeling
Look at the ingredients list on the bottle
The ingredient list of NFC products is fresh juice or raw juice plus pulp
The ingredient list of FC products is concentrated juice (pulp), water, or other additives, preservatives, pigments, etc
NFC is the abbreviation of "not from concentrate" in English, which is called "non concentrated reducing juice" in Chinese. It is a kind of juice that is pressed out of fresh fruit after cleaning, and can be directly canned after instant sterilization (without concentration and recovery), which completely retains the original fresh flavor of the fruit.
NFC juice can be divided into cold filling and hot filling. Cold filling is more conducive to the preservation of nutrients and taste of the original juice, while hot filling is more conducive to the preservation of fruit juice timeliness.
Nowadays, most of the pure fresh fruit juice on the market is actually just the general concentrated and reduced juice, which is to reduce the concentrated juice into drinkable juice by mixing water, sugar and preservatives. Due to the complex processing of concentration and reduction, its freshness and taste can not be compared with NFC products.
At present, NFC juice produced by JUMP MACHINERY (SHANGHAI) LIMITED is mainly sold in three specifications - 280ml, 310ML and 850ML for ordinary package. The off-line selling price of NFC juice is generally 10-20 yuan / bottle, which is supplied to convenience store sales channels; family packaged juice is about 45 yuan / bottle and only sells boutique supermarket channels, including five kinds of mixed juice and two kinds of single juice. Packaging forms include: can, carton, glass bottle, PET bottle, roof bag or brick bag.
In order to keep up with the supply of all parts of the country, the current transport adopts the whole process cold chain sales. Now, in the cities dominated by Beijing, Shanghai and Guangzhou, the growth rate of concentrated juice has slowed down, and some industries have obviously shown signs of consumption upgrading.
Post time: Sep-24-2020